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Ohio State players earned approximately $20 million in NIL deals, potentially setting a college football record – CBS Sports


Ohio State University athletes have reportedly received approximately $20 million in sponsorships through the Name, Image, and Likeness (NIL) program. This figure is believed to be the largest amount received by college football players so far. The news was reported by CBS Sports, highlighting the significant impact that NIL opportunities are having on student-athletes.

The NIL program, which was introduced in July 2021, allows college athletes to profit from their name, image, and likeness by endorsing products, making appearances, and participating in other commercial opportunities. This new revenue stream has given athletes the chance to capitalize on their popularity and talent while still in school.

Ohio State’s success in securing sponsorships for their players demonstrates the lucrative potential of the NIL program for student-athletes. With a reported $20 million in deals, the university’s athletes are leading the way in taking advantage of these newfound opportunities. This financial support not only benefits the players individually but also reflects positively on the university’s athletic program as a whole.

The NCAA’s decision to allow NIL compensation has opened up a whole new world of possibilities for college athletes across the country. With many universities and companies eager to partner with talented athletes, the potential for revenue generation is significant. Ohio State’s impressive success in this arena serves as a testament to the power of the NIL program in transforming the college sports landscape.

As more athletes and universities embrace the NIL program, it is likely that we will continue to see record-breaking deals and sponsorships being secured. The $20 million earned by Ohio State’s players is just the beginning of what could be a new era of financial opportunities for student-athletes in college football and beyond.

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