Apple recently unveiled its plans for AI at a glitzy event in California. The highlight of the showcase was the announcement of the new iPhone 16, the company’s first model built for generative artificial intelligence (GenAI). The phone features a camera button on the outside that allows users to access “visual intelligence”, such as instant reviews or information when pointing the camera at a specific place. Other uses of AI on the iPhone 16 include searching for images in your library, creating custom emojis, summarizing emails, and prioritizing notifications.
The iPhone 16 comes in two versions, the standard model starting at €969 and the Pro model starting at €1,229, available for preorder on September 13 and in stores on September 20. The Pro models come with bigger displays, a more powerful A18 chip for AI functions, improved battery life, and overall performance upgrades.
Apple’s focus on privacy sets it apart from rivals like Samsung and Google, with most AI functions being processed on the device itself to ensure personal data remains secure. However, the launch of the iPhone 16 in Europe is uncertain due to regulatory concerns, specifically related to compliance with Europe’s Digital Markets Act.
In addition to the iPhone 16, Apple also unveiled the Apple Watch Series 10 with upgrades to its display and sleep apnea detection capabilities, as well as the new AirPods 4 with improved audio quality, active noise cancellation, and the ability to act as over-the-counter hearing aids. The new devices will be available starting September 20 at varying price points.
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