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Google starts its defense in antitrust case accusing monopoly in advertising technology – WBAP News/Talk


Google has recently started its defense in an antitrust case that alleges the tech giant has a monopoly over advertising technology. The case, which was filed by a group of state attorneys general, claims that Google has used its dominance in the digital advertising market to unfairly limit competition and drive up prices for advertisers.

Google has denied these accusations, arguing that the company operates in a competitive market and that its advertising technology is beneficial for both advertisers and publishers. The tech giant points to the fact that many publishers and advertisers choose to use Google’s services because of the value and innovation they provide.

The defense also highlights the fact that Google faces substantial competition in the digital advertising space, with rivals like Facebook and Amazon also vying for a share of the market. Additionally, Google argues that its advertising technology has helped small businesses reach customers and grow their businesses, and that any actions taken to restrict its services would harm small advertisers the most.

The outcome of this case could have significant implications for the digital advertising industry, as Google’s advertising technology is widely used by publishers, advertisers, and ad tech companies. If the allegations are proven true, Google could be forced to make changes to its business practices and open up the market to more competition.

Overall, Google’s defense in this antitrust case will be closely watched by industry experts and regulators, as the outcome could shape the future of digital advertising and competition in the tech industry. Stay tuned for more updates as the case unfolds.

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Photo credit news.google.com

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