Israel has escalated its conflict with Hezbollah in Lebanon, resulting in thousands of Lebanese being forced from their homes and more than 600 killed. In addition to air raids and land invasion preparations, Israel is also using psychological pressure to terrorize and manufacture consent for war. This includes a plan to ethnically cleanse North Gaza, known as “The Generals’ Plan”, which has support across the Israeli political spectrum.
Hasbara, a strategy of explanation and persuasion used by the Zionist movement, is being employed to shape public opinion in support of Israel’s actions. This includes media-trained government spokespeople delivering soundbites on TV, PR campaigns promoting the Israeli army as moral and cool, and messaging on social media. Online Zionist influencers, known as hasbarists, play a key role in spreading these messages, despite facing challenges due to the ongoing conflict in Gaza.
Key contributors to this analysis include Habib Battah, Ori Goldberg, Zahera Harb, and Assal Rad. Hen Mazzig, Saree Makdisi, Tamara Nassar, and Matt Lieb are also featured in discussing the impact of online hasbarists on public perception and their response to the genocide in Gaza. Netanyahu’s involvement in the escalation of the conflict and the tactics used by Israel to gain public support for war are highlighted in this informative article.
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