Infront, a leading sports marketing company, has announced a partnership with Genius Sports to bring cutting-edge tracking technology to Ligue 1 and Ligue 2 in France. This collaboration is part of a broader agreement between Infront and the Ligue de Football Professionnel (LFP) that includes betting rights, media rights, and digital and technology services.
The use of computer vision for data capture will play a crucial role in Infront’s new betting division, Infront Bettor. By leveraging Genius Sports’ data and tracking technologies, the LFP will benefit from a connected system powered by GeniusIQ, an AI and data platform. This technology will provide valuable insights for player and game analysis, enhancing the fan experience and improving performance for coaches and analysts.
Infront will oversee the implementation of the technology within the LFP, aiming to enhance the league’s media coverage and betting offerings. Martin Aurenche, LFP Media chief media officer, expressed excitement about the partnership and the potential impact of GeniusIQ on French football.
Chris Catling, head of Infront Bettor, highlighted the shared commitment to innovation between Infront, LFP, and Genius Sports. Jack Davison, chief commercial officer of Genius Sports, emphasized the goal of implementing top-tier technology to enhance French football both on and off the pitch.
Overall, this partnership between Infront, LFP, and Genius Sports aims to revolutionize the way data is used in football, providing fans, clubs, and coaches with valuable tools to elevate their experience and performance. The collaboration showcases a dedication to innovation and excellence in the sports industry.
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Photo credit www.svgeurope.org
