The European Union is working on legislation to protect consumers in the digital world, including the upcoming Digital Fairness Act. Industry leaders like Allwyn and Euractiv are exploring how AI can be used to enhance consumer protection online. The Digital Services Act and the Artificial Intelligence Act are also part of the regulatory framework. Advocacy groups like Euroconsumers are pushing for effective enforcement of existing rules and addressing gaps in consumer protection laws. Experts emphasize the need for transparency, digital literacy, and consistent regulations across different industries. In the online lottery sector, companies like Allwyn are using AI tools to predict player risk and intervene when necessary. Collaboration among stakeholders and sharing best practices is crucial for enhancing consumer protection. As a Member of the European Parliament, Peter Agius stresses the importance of effective implementation of laws like the DSA to ensure consumers are well-protected online. Overall, the goal is to empower consumers, address challenges in the digital landscape, and leverage technology like AI to enhance consumer protection.
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Photo credit www.euractiv.com
The Digital Fairness Act in Europe could be strengthened with the help of technology to enforce online rights
